Welcome to Geek Shirts HQ T Shirt Brand Undressed, where we strip the brand down to the bare essentials to really get to know them.
This week we have a rad apparel company based out of Miami. Heavily influenced by Tattoos and Urban Art Wear, this edgy cool t shirt label is fast becoming a global brand. The quality of their designs are matched by their attention to detail when creating their "urban art wear"
With their clever use of social media marketing 2 Kool 2 B True are an apparel company that really does listen to its fans. If you don't believe me check out their awesome Facebook page, one of the best that I have seen from any apparel brand.
Not only cool designs, awesome fans, the team behind 2K2BT are fantastic as well. Easy to deal with and very approachable.
So it is a pleasure to welcome 2K2BT, The Latest Brand To Get Undressed.
Where did you get the name 2K2BT Clothing?
Well, once we started putting together all the designs, we started joking around that they were too cool to be true, and after doing some samples and trying them out, we decided to run with that as a name.
Too cool to be true sounds good for a brand name, but we needed to write it differently so it would stand out from all the competitor’s names out there and it ended up being 2Kool 2B True Clothing. I remember sketching the logo on a college notebook a while ago, I think we have pictures of that notebook.
Can you tell me more about the brand 2K2BT Clothing?
There are many different clothing brands out there, and every day the competition gets tougher. 2K2BT was born under the premise of bringing our fans something unique, born from the streets and with a clear message: Be different.
We were tired of seeing the same boring concepts and designs under every brand, and we thought “we can do better than that!!” The feedback we have received from our fans is amazing, and that’s what marks our success.
What makes 2K2BTdifferent from other Apparel Vendors? What is your USP?
Besides our designs, we are in direct contact with our target audience through our social media pages. We connect with our fans with sneak peeks, different contests, we let fans pick names for our designs and let them share their thoughts on our upcoming products, and this bond with them gives us the ability to shape our ideas right at the moment, delivering not only a product, but an experience to all our fans and customers.
We don’t sell 2K2BT as a product, we sell it as a lifestyle where all opinions count and no one is excluded. We are all different, and we embrace that firmly. Why dress like everyone else? Be different, be 2K2BT.
What’s coming next for 2K2BT?
We are entering the Latin American market right now through a licensing deal that’s pretty close to being closed soon.
We have our winter collection ready, which will be introduced to our fans and the industry at the Magic show this August in Las Vegas, we also have everything ready for the European Winter collection which will be launched officially at the London Edge this September.
We are finishing and choosing some of the designs for the Spring/Summer 2013 collection so we are extremely busy but happy that we are growing so much, and we have to thank all our fans for that.
Where do you see yourself in 10 years both for yourselves and your business?
In 10 years, 2K2BT will be an international name recognized everywhere, and no matter how big we get, we will stay true to our premise of always being there for our fans on all levels.
When getting your apparel printed, what is the process that you prefer?
Every country has its own rules when it comes to apparel printing. In the U.S market, we use discharge printing, a process that has the best results because the printing doesn’t fade when you wash the product. This allows us to deliver a product of high quality that our fans will be satisfied with during a long time.
What brands of apparel do you prefer to print on?
We have always used the best cottons on the market. Our suppliers have provided us with a great base product to work with, it doesn’t tear, it doesn’t shrink and it doesn’t fade. The devil is in the details, and we have strict quality controls that were thought and applied to keep our fans and customers satisfied and happy about their purchase.
What would a customer expect when ordering a product from you?
Setting aside professionalism and good relationships, our staff was trained to handle any and all requests possible to keep the customer happy.
We have a very important link with our fans, and our customers are the middle men between our product and our fans. We always keep things simple, honest and friendly so our customers can have an enjoyable experience and return for more.
Anyone you want to give a shout out to?
First of all, we would like to say “Thank you” to all our supporters, clients and fans all over the world. What started as a dream has grown exponentially and they are the ones responsible for that. Thank you for believing in us, sharing our vision and helping us get to where we are right now.
Other than that, we want to say hi to all the ambassadors and models who we have worked with; Victoria Van Violence, Lea Vendetta, Makani Terror, Cervena Fox, Amie Conradine, Leeanne James, Ladies, we couldn’t have done it without you.
Is there anything else you want to add?
Keep calm and get inked!
Where is the best place to find your designs and buy some of your shirts? And of course get in contact with you
Our main website (www.2k2bt.com) gives fans a look into our current collection and has a directory of stores that are currently carrying 2K2BT. Fans can reach us through our website on the “Contact Us” form, which gives them a direct connection to us. To find out about our culture and lifestyle, you can join our Facebook page (www.facebook.com/2K2BT).
Thanks for a really cool interview. If you have not checked out their t shirts, I STRONGLY recommend you check out their cool threads. And if you have not seen my review of their t shirts you can check it out here.Coming soon another cool review of 2K2BT tees.