Newly launched in June 2012, Another Fine Tee, is the latest addition to the daily t shirt sites.If I was going to be pedantic, Another Fine Tee is not just another daily t shirt site but 72 hours tee site. As each design is only available for a maximum of 72 hours.Another Fine Tee has quickly established itself as a major player in the daily tee shirt arena, providing awesome designs at fantastic prices.This 3 day t shirt site has garnered a following thanks to the strong designs that have been available on the site since launch.Great designs, cool prices, I love the name and the logo makes Another Fine Tee has all the ingredients to make bit in the on line t shirt world.It is a pleasure to welcome the latest brand to get undressed Another Fine Tee.
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There is news of a contest to win a tee from Another Fine Tee and also an exclusive coupon code at the end of the interview
Who are the people behind Another Fine Tee you start by giving some background about yourself? Where you are from? Why did you start a daily tee site instead of a ‘regular’ t shirt brand?
Another Fine Tee is basically me, Danny Macias.
We have some other people that help out, but I handle most of the duties with the site. We also get input from some of our artists, so it’s really starting to feel like a mini community. I’m from Fresno, CA and have done a few things in the past that have all gotten me to this point!
I decided to start a shirt-a-day site as opposed to a regular t-shirt brand because I liked the idea of offering limited runs of designs. This model also allows for minimal start-up costs.
When you start a regular brand, you need all the designs, hopefully with some overall common style, up front and an inventory of product. That’s a good chunk of change needed there.
It’s also REALLY tough to get a brand to the point that people are actually buying on a consistent basis. With a shirt-a-day, there’s something fresh on offer all the time, so you never know what you’re going to see.
You have an idea that it’ll be some pop culture related design, but you don’t know what until you see it. This keeps people coming back, day in and day out, which in turn generates more and more traffic as they all tell their friends about it.
Where did you get the name Another Fine Tee?
The name initially came to mind from us just being “another” site selling tees. It’s also a bit of a play on the title of the Laurel & Hardy film, Another Fine Mess. Although, to get away from that a bit, the logo is literally a cup of tea, with the bag being a shirt.
When I think of the name now, it comes across to me as being something of high quality. I think that’s how it is interpreted by some of our fans, as we’ve seen comments like, “Those are some fine tees you got there.” People like the logo, too. I think the simplicity of it is appealing.
Can you tell me more about the brand Another Fine Tee?
We’re really only here to bring some good designs to the world. We have no mission stating that we’re based on an ethos of high moral ground, or that we’re radically changing the way this thing is done. We just want to get some good designs out there that possibly have not had a proper chance elsewhere.
What makes Another Fine Tee different from other similar daily tee shirt sites? What is your USP?
Well, at the moment, it’s fairly easy to get something printed with us. We’re still new to the game, so good, printable submissions trickle in at just the right amount to be scheduled 2-3 weeks later.
We’re not scheduling things into next year at this point, as may be the case with the bigger guys, and there’s less of a chance that your good design will be passed over.
I would say our USP is that we’re not churning out what has already been printed at other shirt-a-day sites. We have done one 'reprint' in our up-to-now 32 prints.
So, if we follow that model, we should have roughly 3 reprints in every 100 prints. That’s pretty good, I’d say… you have a 97% chance of seeing something fresh when you click over to our site. We’re not the only ones that do this, but I think we may be in a select few that do.
How does a designer get to feature their design on your site?
The process is easy. Just e-mail a 600×600 image of the design to curator@anotherfinetee.com. We will take a look at it and get back to them usually within a week if we want to move forward with it.
There are times that we’ll see something we like, but it may just not be quite right or it may have an unfinished feel to it. In those cases we’ve worked with the artist to put some finishing touches on it to get it printed.
The ones we’ve worked with in that capacity have been extremely open to the feedback that they receive from us. All in all, we’ve been lucky to actually have a hand in the creation or, at least, direction of some of the prints.
Who are your favourite designers that have been featured on your site?
Wow… so hard to say, they’ve all been great to work with up to now! If I have to pick just one, personally though, J3Concepts was the Big Fish that we landed.
We e-mailed several artists inviting them to be printed with us in the beginning so we would actually have a roster of prints ready to go once we opened up shop. About half of them replied; J3Concepts being one of them. I’d been familiar with his work for a few years and have always been a big fan.
I was actually hesitant to e-mail him because I thought he might just trash the e-mail… why would he bother with something so small when, at the time, he had handled Coke’s campaign for the Euro 2012 tournament?
Well, he came on board and was our first print. People, and artists, took notice and still comment on him being printed with us. Turns out, he’s also a pretty cool guy and down to earth despite his work being on a level that very few can touch.
All the others have been great, as well… GIMETZCO!, Gaunty, Blair J. Campbell, Captain RibMan, Melee_Ninja, heartjack, D4N13L, NikHolmes, relative new-comer SKELEPUG… I’m sure there’s some I’ve missed…
Basically, each of the artists that have been printed in our first few months has contributed to building a solid base for our future. When artists look at our past prints, they see the quality and want to be a part of it. That’s huge and we’re grateful for all of the artists that have helped to add quality to the AFT name.
As a brand how much importance do you put on marketing on social media sites such as Twitter or Facebook?
Twitter was all that was happening for us in the beginning. Tweet, tweet, tweet… then tweet some more! We built up some good hype on Twitter and people were amped to see what we were going to be putting out once we opened up.
Facebook is more of what we’re doing now, but the game changed a bit once we actually had some real content to put out (pics of designs & mock-ups). It’s great for posting all of our releases and running our shirt giveaways.
We’re still on Twitter, too, but it’s more of an instant gratification thing. If we want to get a few people over to the site, send a tweet and just like that, you’ve generated some traffic, every time.
What’s coming next for Another Fine Tee?
We’ve got some ideas for our anniversary; June 2013. A special shirt design with proceeds going to a charity… maybe a tweak to the site design…
We may also do something for our 100th print, or something like that. We’ve also contacted another shirt-a-day to try and flesh out some ideas for collaboration… There are a few things in the works that’ll be really cool for our fans, I think.
Where do you see yourself in 10 years both for yourselves and your business?
Wow, for the 2nd time… I don’t think we’ve thought that far ahead! 10 internet years is pretty much equivalent to 100 human years, right? We may not be around… hopefully not for bad reasons. Or maybe we’ll still be around but in a wholly different form than we know now.
I’d like to think that I, personally, will still be doing something with this or something similar because it’s been a great time and I have come into contact with some outstanding people that I otherwise would only interact with in the capacity of, “Hey, I bought your shirt and it’s awesome!”
For now, I think we’re just laying the groundwork for something that will be, dare I say, TeeFury or Woot! status in the next 5 years.
That's not what we set out to do initially, but you can’t deny that it’s there if we want it.
When getting your apparel printed what is the process that you prefer?
We do regular screen-prints. Most of our initial designs were plastisol, but we’re moving toward doing most of our stuff with discharge inks now. I think people will be surprised at the quality of the prints considering the shirts are only 11 bucks plus shipping.
What brands of apparel do you prefer to print on?
We’ve primarily used Gildan for both genders up to now; some Anvil for men and some Next Level for the ladies. We’re thinking of going with a different model with more of a modern fit, but it’ll still be the same brands. If/when we change, there’ll be a heads up on the site so people know what to expect.
What would a customer expect when ordering a product from you?
A quality print on a quality shirt for an outstanding price! Every now and again there are some extra goodies that go in the packages, too.
What happens after a customer places an order? When will they receive their tee?
Our payments are handled through PayPal, as we’re hosted on Big Cartel. They should receive a confirmation of their order from PayPal shortly after placing their order. The next e-mail they’ll receive is from us when their package is scanned for shipping; it’ll include a tracking number.
At this point in time, they can expect to receive their tees in the mail within 3 weeks.
It takes 2-3 weeks because we don’t print the shirts until AFTER the sale period for any particular design is completely over; we don’t have any inventory of printed shirts. This allows us to offer our shirts at the 11 dollar price! We’re working toward shortening that time up a bit, but realistically, it would probably only get cut down to 2 weeks at best just because of the process to produce the tees.
Anyone you want to give a shout out to?
J3Concepts for being our lead off guy. GIMETZCO! for some valuable insight. Blair for his unending marketing skills. Heartjack for the support and painfully skilful designs. Captain RibMan for the Yoo-Hoo from his goiter. Gaunty for the info.
All the rest of the artists for their willingness to work with us. My wife for putting up with the noise in my head. And, last but not least, everybody that’s ever bought from us, retweeted us, shared our stuff on their FB wall, or blogged/reblogged us!
Is there anything else you want to add?
Yes! Let’s be cool to each other, people! Keep that in mind at all times and see how it affects your life.
And read the FAQ on the site. You’ll be amazed at the things you can find out there!
Where is the best place to find your designs and buy some of your shirts? And of course get in contact with you?
Buy from our site here:
Connect with us socially here:
Get in contact with us by e-mail:
info [at] anotherfinetee [dot] com
Another Fine Tee Contest
Another Fine Tee are kindly giving away Bubble Fett Shirt design by Hillary White in a special contest EXCLUSIVE to Geek Shirts HQ Readers!
Its EASY!!!
Even a "Brain Dead Cockroach" can DO it!All you have to do is leave a COMMENT on the posting on the Geek Shirts HQ Facebook page about the interview.A winner will be picked out at random and will be announced on on the Geek Shirts HQ Facebook page.
The closing date will be 11:59 BST September, the winner will be announced on my Facebook Page.
There is also an exclusive discount for readers of Geek Shirts HQ
10% discount for your readers. We'll use the code GSHQ10 this is valid until 11:59 BST Sunday 23rd September
Hey guys, thanks for the feature! AWESOME!!!
Just one thing… we’re actually giving away the Bubble Fett design by Hillary White. It’s on sale right now at AFT, so you can pick it up that way if you don’t want to leave it up to chance!
Cheers!
A great tshirt, I look forward to seeing what the company comes out with and hope to submit my own designs.