Welcome to another edition of T Shirt Brand Undressed. This week we have a brand that is one of the leading names in high quality gaming apparel. That means they make and sell good video game tees and hoodies!
If you don't believe me, check out a few of the comments I gleaned from their website:
'Style and passion combined to make the best gaming gear around.'
Chris Marcus – Ubisoft
'Before I found Insert Coin, I was a loser with a naked torso. Now, I'm an awesome person with radical tee shirts.'
Max Scoville – Destructoid
They have been called the gurus of gaming tees, the daddies of design, the ayatollahs of arcade, the excellence of execution, no wait that was Bret Hart.
They are a fantastic tee brand that stands out in an overcrowded field of mediocrity and a term I like to use is they turn the geek to chic with their cool designs.
I am talking about Insert Coin Clothing. We caught this brand at just the right time as they are about to celebrate their 2nd birthday and are in the middlie of launching a new range of official tees and hoodies.
The tees and hoodies have been inspired by the following franchises from the last 23 years of video games. Shenmue, Jet Set Radio, Streets of Rage, Golden Axe, Shinobi and Devil May Cry.
It looks like spending time in those arcades in your youth, does pay dividends later in life, and is not a sign of some ones mis-spent youth.
Sit back and relax while Insert Coin Clothing tell us more about themselves and what goes on behind their brand.
Who are the people behind Insert Coin Clothing? Can you start by giving some background about yourself? Where you are from? Who creates the designs? How did you get into shirt design?
There's a team of four of us now at Insert Coin but it all started with Jon and I when we worked together. We both loved games, loved t-shirts and it all just came together.
We started because we were so disappointed with the quality of tees out there. We knew design and we knew tees from our creative backgrounds. We knew we could do better and so we started planning and plotting and it all went from there.
Our team works together on the design ideas, and they all end up going through a big discussion before we develop it further, honing and refining it until we get something that looks awesome.
"Ryo Hazuki is a true videogame icon and his incredible tiger jacket is now honoured with our new official design. Show your love for a gaming classic with this epic official tee… and keep an eye out for sailors"
Where did you get the name Insert Coin Clothing?
We chose the name Insert Coin from our days in the arcades and that was that.
What makes Insert Coin Clothing different from other apparel Vendors? What is your USP?
The main thing that is different with Insert Coin is that we're all about quality – quality products and a quality experience.
We make all our tees from scratch – literally from the cotton flower up. We don't just reuse or relabel cheap tees 'off the peg'. These are designer tees, bespoke made for gamers. And for experience, we have an exceptional online community that's contanctly growing.
It isn't just about wearing our tees, it's about joining in on Facebook or Twitter or playing with us online. No one else offers that.
"Of course, anyone who's anyone wants to be a part of the GGs, the neon-loving skaters led by the awesome Beat. Now you can represent the gang – and be a part of videogame history – with this official tee."
What’s coming next for Insert Coin Clothing?
We've got so much coming up in the nexxt few weeks and months. There are some incredible ranges, above and beyond our upcoming SEGA: Reloaded, Devil May Cry and Resident Evil 6 ranges. There will be something for everyone… so keep 'em peeled.
"The adventure saw heroes Thunderhead, Battler and Flare ride on the back of giant turtles, tackle living skeletons and come face-to-face with the Death Adder. Honour their bravery with this official tee – YURIA FOREVER!"
Where do you see yourself in 10 years both for yourselves and your business?
We can't even begin to think what we'll be like in 10 years… we're only just coming up 2 years old and we've already achieved so much. We just hope to build on that and to keep offering the very best gamer wear out there!
"The legendary man-demon is one of gaming's true fashion icons too and we can't help but think that he would wholeheartedly approve of this slick official tee – perfect for showing off your own guns!"
What other interests and hobbies do you have when you’re not
In terms of other hobbies beyond gaming, we love films, music, comic books, art… everything cool and awesome basically, ha ha!
When getting your apparel printed what is the process that you prefer? and which brand of tees and hoodies do you use?
We can't go into our specific techniques in too much detail as they're very special and are part of what make us unique… suffice to say, you won't find quality like ours anywhere else.
"Whether he's rescuing hostages or flinging shurikens into wave after wave of naughty ninjas, Joe Musashi is definitely a guy you want on your side when the going gets tough. Show your loyalty to the clan with this official tee."
Anyone you want to give a shout out to?
We'd love to thank our community for all their love and support… without them we couldn't do any of this and they rock our world!
"Axel Stone led the fight against Mr X, harnessing a host of bare knuckle moves – including his infamous 'GRAND UPPAH!' – to help the good guys win. Join Stone's crew, pick up this official tee and help keep the streets clean."
Obviously there is your website but how else can we learn about Insert Coin Clothing on the Internet?
"Of course, everyone wants to be a part of the GGs – the most awesome gang in town. Now you can represent the gang – and be a part of videogame history – with this official tee inspired by the gorgeous Gum."
I want to thank Insert Coin Clothing for taking the time to be part of this interview. Don't forget to check out their website and their brand new range.
These designs are now available on pre-order and I am reliably informed every single pre-order, will receive a limited edition print, as a free bonus. These are available on a first come first served basis.