Welcome to the latest Geek Shirts HQ T Shirt Brand Undressed Interview.

This time we have a brand born out of London, United Kingdom, a brand that has put some thought in their back story and have just launched their new website.
 
I am talking about mayamada.
 
A cool new brand that I feel will be going places, who as a brand are already trying to be totally different from other apparel brands that you will see on line. 
 
I will let Nigel tell you more about that!
 
mayamada, have also been kind enough to set up an exclusive discount code for Geek Shirts HQ readers that you can find at the end of the interview.
 

Geek Shirts HQ Welcomes mayamada

…..The latest brand to get undressed.
 
mayamada tees SHIRTS
 
Who are the people behind mayamada? Can you start by giving some background about yourself? Where you are from? How did you get into selling t shirts?
We are Nigel and Lao, the founders of mayamada.
 
We're both engineering students from North and East London.  We started selling t-shirts as the first step to building the mayamada brand we've had in our mind for a long time.
 
Who creates the designs?
Both myself and Lao create the design concepts and collaborate with our artists to get the finished product.
 
 

11TH Hour Tee

11TH Hour Tee

Available at Mayamada (in men’s & women’s)

 
 
What process do you follow when designing a shirt?
We make sure that every design fits in with our brand's values which are being creative and keeping sense of fun in all we do.
 
How would you describe your design style?
The design style is anime influenced and has a lot of character to it…a lot of the time literally.
 
Where did you get the name mayamada?
The name "mayamada" came from the fusion of the name "Mayazuki Yamada" who is the creator of the mayamada network.  You can see him in the centre of the group shot in our about page.
 
 

Word Salad Tee

Word Salad Tee

Available at Mayamada (in men’s & women’s)

 
 
Can you tell me more the brand mayamada?
The brand is set in a fantasy television world with an all-star cast of characters….who happen to all be animals. That's it in a nutshell.
 
What makes mayamada different from other Apparel Vendors? What is your USP?
It's the fantasy world of mayamada that sets us apart from. The TV network is an original creation and the fact that our clothing and artwork come from that means it's something not seen from other clothing brands.
 
What’s coming next for mayamada?
In the immediate future we have a brand new website we've been working on since last year and will be up in April.
 
 
As well as frozen yogurt, we'll have games, music and our pop up shop too.
 
It's a free event so anyone that can get to Covent Garden is invited.
 
 

Cut The Cake Tee

Cut The Cake Tee

Available at Mayamada (in men’s & women’s)

 
 
Where do you see yourself in 10 years both for yourselves and your business?
In 10 years we see ourselves with our own boutique shops in London and Japan too.
 
It's also our long term goal to get our characters animated…I think that'll happen by then 🙂
 
We'll also have a team of people around us working on new and creative projects whether in clothing, comics, events…maybe even toys.  Who knows?  In a decade we'll be working on making mayamada better and better! 
 
How much importance do you place on Facebook Twitter and similar sites when marketing your brand?
More and more! It's how people stay in touch and find out about new things.
 
Everyone is getting better at tuning out traditional advertising so we have to have a presence on social networks if we want people to know who we are.
 
 

Serious Sound Tee

Serious Sound Tee

Available at Mayamada (in men’s & women’s)

 
 
When getting your apparel printed what is the process that you prefer and why?
We started with screen printing using plastisol inks but now we're looking at water based inks because they tend to be softer to the touch.
 
What brands of apparel do you prefer to print on?
At the moment we print on Continental Clothing.
 
It's more expensive than Fruit of the Loom for example, but we want to make a quality t-shirts and that was one of the best options.
 
What would a customer expect when ordering a product from you?
We try and make getting a mayamada product a similar experience to getting and opening a present.
 
 

First Heist Tee

First Heist Tee

Available at Mayamada (in men’s & women’s

 
Anyone you want to give a shout out to?
We want to give a big shout out to our artist Pinali, who does the mayamada character artwork and the artwork for the new Samurai Chef book.  If you've seen the book it goes without saying but she's a great artist and has been a major part of getting mayamada this far.
 
To our friends and family that have and continue to help us build up the brand. And also people that come to our events and help spread the brand around. We really appreciate it!
 
Who are your favourite designers and/or brands?
My favourites are Ugmonk which is an independent brand in the US and puts in a lot of quality into all their products.
 
Johnny Cupcakes is another great independent brand that does a fantastic job of delighting people.  He has a really inspiring story too.
 
 
mayamada tees
 
 
Who are your influences?
Tony Hseih, CEO of Zappos for his focus on creating a positive family atmosphere with his company and customers.
 
Steve Jobs. Not just for making extremely well designed products, but for his total confidence in himself and what he was creating. I think that's so important when you create anything new.
 
Guy Kawasaki who wrote a book called Art of Start. It’s about how to start up just about anything and it really helped us when we were forming mayamada.
 
Is there anything else you want to add? Where is the best place to find your designs and buy some of your shirts? And of course get in contact with you
The best place is on our website www.mayamada.com.
 
We'll be updating it very soon (or by the time you're reading this) and it'll have a full shop plus all the contract links.
 
We're on YouTube
and we have a blog too
 
 
mayamada b
 
 
Any new products in the pipeline for mayamada that we need to look out for?
We have a new hoodie we're aiming to put out this year as well as a new collection of t-shirts that will be a major improvement on anything we've done before
 
Can you provide a discount for my readers?
I've created a discount code GEEKKAI which will get people 20% off items in our store
 
Will be a major improvement on anything we've done before.