Welcome to a brand new edition of the Geek Shirts HQ Brand Undressed Interview.
This week we have a brand that I first came at Comic Con London.I was so impressed with their designs, I even brought one of their tees (you see, my gorgeous wife was not around so I could spend the money!).I was impressed the style of their designs on the prints and t shirts, you can check out the review of the tee that I brought right here.
Any way back to the interview with the guys at Reckless Hero.
Don’t forget to check them out and get yourself one of their awesome shirts or prints.
Who are the people behind Reckless Hero? Can you start by giving some background about yourself? Where you are from? How did you get into selling t shirts?
There are three of us behind Reckless Hero – Chris Imber the illustrator, Chris Jenkins, the colourist and Matthew King who manages the business side of things.
We're all from around the Burton on Trent area and have been friends for years.
We went to the MCM Comicon in London in May 2012 and said to ourselves "We could do this", so we did.
Who creates the designs?
Our illustrator Chris creates all the designs we use, the other Chris and Matt chip in with ideas for designs.
What process do you follow when designing a shirt?
I start with a concept either from a source that I have been influenced by or something that just pops into my head. Then I consider layouts and what would work best. I then start the sketching process, refining the design as I go. I then ink the pencils in a traditional comic way.
The design is then passed onto Chris Jenkins. If it is a single colour design the inks are cleaned up ready for printing, if it's a coloured design the colours are layered up in Photoshop ready for the printers.
How would you describe your design style?
Growing up I have been strongly influenced by the comic art of Jamie Hewlett, Chris Bachalo, Joe Madureira, Humberto Ramos and also Jim Lee's graphic style. I try to fuse traditional comic imagery with a cartoony almost graffiti style dealing with slightly exaggerated proportions.
Where did you get the name Reckless Hero?
We all spent ages coming up with a variety of names and then chucked them all together, if any of us weren't happy with a name we got rid of it until we were left with a very short list.
We decided Reckless Hero best captured the themes and styles of the work.
Can you tell me more the brand Reckless Hero?
It's constantly evolving business model, what started as simply selling t-shirts now includes art prints and commissions and we're always looking at other markets.
What makes Reckless Hero different from other Apparel Vendors? What is your USP?
A lot of apparel vendors base their designs on the current popular films and TV shows we had the idea of combining original comic art characters onto t-shirts to offer something a little different.
What’s coming next for Reckless Hero?
By this time next year we would like to have our own comic available, that is the goal we have set ourselves.
Where do you see yourself in 10 years both for yourselves and your business?
It would be nice to be able to develop and expand the brand and bring in new people to the fold. As a company we are less than 12 months old so it's difficult to plan that far in advance.
How much importance do you place on Facebook Twitter and similar sites when marketing your brand?
We use Facebook and Twitter a great deal. We have had lots of business through Facebook in particular. It's a great way to communicate with your customers and build a community around your brand, they massively increase your audience for people who would otherwise not know of you.
When getting your apparel printed what is the process that you prefer and why?
We use screen printing for all our t-shirts, it is more limited than DTG but the quality is better currently.
What brands of apparel do you prefer to print on?
All our designs are printed on Gildan t-shirts, they offer a good balance between quality and value compared to other brands and we want to be able to give our customers a quality and affordable product.
What would a customer expect when ordering a product from you?
They will be getting limited edition quality artwork whether it's a t-shirt, art print or a custom commission.
Anyone you want to give a shout out to?
The guys at Dead Reel, they're very cool guys and very talented.
Is there anything else you want to add? Where is the best place to find your designs and buy some of your shirts? And of course get in contact with you
Thanks very much to everyone who stopped by our stall at the MCM London Comicon.
All of our merchandise is available at www.recklesshero.com
Any new products in the pipeline for Reckless Hero that we need to look out for?
There will be some new t-shirts and prints in the coming months. Like us on Facebook to get regular updates.
Thank you! I can’t wait for that comic to be released next year. I just wanted to round off the interview with my favourite print from Reckless Hero