Welcome to Geek Shirts HQ T Shirt Brand Undressed, where we strip the brand down to the bare essentials to really get to know them.
This week we have a cool guest, a business major at New England’s’ Southern Connecticut State University, Matt the owner of Venus Fallen.
He has without a doubt come up with a concept and a vision for his own clothing brand that sets him apart from the numerous brands out there who seem to think “lets create a t shirt brand” and just print a shirt with the name of their business.
Venus Fallen has the designs and the quality that will forge a huge name for themselves. Matt influences can be seen immediately in his cool designs.
I first came across Matt through his Facebook page and I love the importance he places on Facebook and similar social media sites to market his tees.
Matt has the Savvy to succeed in an over-crowded barrage of t shirt brands online that seem to be competing with each other to get a few seconds of your attention.
Geek Shirts Hq's cool interview with Matt as come as just the right time with Venus Fallen's latest t shirt release For Neil. Inspired by the first man to step on the moon Neil Armstrong, this cool tee symbolizes humanity’s furthering their own horizons against any obstacles that get in their way.
Who are the people behind Venus Fallen? Can you start by giving some background about yourself? Where you are from? Who creates the designs? How did you get into shirt design?
There are many people behind Venus Fallen that do everything from graphic design, printing, and shipping out the merchandise. However, there is only one owner who dictates the entire process and that’s where I come into play. My idea for this business arose from my favorite hobby or avocation, which is my love for science and astronomy.
I’m also a business major (MIS) that attends New England’s Southern Connecticut State University, which is where I’m from. I spend my time reading, learning, and trying to inspire as many individuals as I can through wondrous details about the universe. It was clear to me as a business major that if I were going to enter the clothing industry, I would be approaching it very differently than the majority.
I make what I love the most and the fact that others do as well has just been one of the most surreal experiences ever. It has allowed me to achieve a certain sense of sustainability within my fan base that I couldn’t be happier to achieve.
In terms of design creation, I have plenty of really good friends who live around the world. They all contain specific design skills and styles that I utilize when choosing a designer for one of my concepts.
What process do you follow when designing a shirt?
This process involves me as the art director for my brand. The first step is concept creation. Once I come up with something I can visualize, as well as something I’m confident in, I choose a designer who I feel would suit the concept to its greatest potential. Then, the fun part starts! I type out the entirety of the concept’s art/visual direction so the designer is on the same page as me.
Next, we start hashing out sketches and making any change necessary to bring the best out of the idea. The last step involves inking, coloring, shading, possible texturing, and separating the colors for the print shop. Every time I finish a design, it’s like I’m giving birth to a new cosmic canvas that individuals can wear to inspire themselves and others. It’s truly an awesome cycle. 
Where did you get the name Venus Fallen Cothing?
Well, the full name is actually just “Venus Fallen” rather than including the “clothing” aspect to the brand name. I find that too many people do that nowadays, which instantly adds them to the sea of saturated and generic “clothing brands.” Anyways, I sort of have a cynic yet immense love for the world we live in. I find that there will always be a pro and con, even for the most beautiful objects in life.
The term Venus is symbolic of the Greek goddess of beauty, love, happiness, etc. The word “Fallen” is pretty self-explanatory. I guess you can say that I see a large portion of humanity living everyday being constantly focused on the negative, hurting the environment, or just being all around unappreciative.
I view that as the fall of mankind, which is held back in my opinion by world religions, politics, and various forms of following rather than leading. I whole-heartedly believe that we should be teaching our children how to think instead of what to think, if you catch my drift.
In conclusion, the brand strives to inspire individuals to a point of rapturous awe, in which trivial problems and negativity can no longer affect someone. It is all about overcoming the negative by being aware of the amazing positive. 
Can you tell us more about the brand Venus Fallen?
Hmmm, yes. Something simple. Most of my concepts come from my subconscious. I have this weird ability to remember vivid occurrences from my dreams. Most of the time, my concepts for pieces come to me in a dream when I’m not sober.
When I wake up, I do my best to jot down all of the information, transform it into something that will work on a shirt, and then refine the idea. It is a process called hyper priming that I very much support.
What makes Venus Fallen different from other Apparel Vendors? What is your USP?
I can’t say much about this subject area because most of it stays in my business plan. However, I think it is pretty clear to see that my unique sales proposition lies conceptually within my product.
I strive to make great quality products that are unique and virtually impossible to find anywhere else. This lets me build a sustainable consumer base that enjoys what I do because I’m neither following a trend, nor am I treating them like an “uninvolved customer.”
Fans are family and I definitely display a customer intimacy strategy while operating this brand.
What’s coming next for Venus Fallen?
The next awesome thing coming for Venus Fallen is the fall collection. I’ve worked insanely hard coming up with 30+ rad new products for the world to see and I can’t wait until the day I can release them.
There is also another secret subsidiary brand to VF that I’m working on with my good friend Misha from the progressive metal band, Periphery. That brand will be a child of VF, which will be focused around scientific humor and concepts that let me journey down a different visionary path, as compared to the path I take with VF. That’s all for now about this future awesomeness.
Where do you see yourself in 10 years both for yourselves and your business?
I have absolutely no idea. 10 years is a long ways from now and it’d be silly to try and predict that answer. What I’m striving for is to be vertically integrated with the company who fulfills my orders, MerchNOW.
If I could work there as well as look over my two brands at the same time, I’d be a wonderfully happy man.
I should be done with my degree in about a year so after that comes an interesting point in my life. Honestly, I’m just so stoked that within a year I have been able to quit my job and work from home full time on the brand.
How much importance do you place on Facebook Twitter and similar sites when marketing your brand?
Considering that I am a futurist and believe 100% in technology, I view social networking as marketing’s newest best friend. Its proof when HUGE companies like Procter & Gamble fires their advertising agency when they realize they can just promote through social networks.
The Internet is a neurosphere of ideas that can be instantly connected with people from all around the world. The fact that I can make a post and have thousands of individuals instantly see, partake and interact with my brand is a trippy concept in itself.
Since 50%+ of my sales are global, I can safely say that my “digital billboards” or Facebook and twitter posts have allowed me to advertise for free and earn sales in other countries, rather than pay for one small advertisement billboard in Australia.
The Internet is like an adaptable growing brain of internal information that grants so much potential for consumers, businesses, and any one person who wants information instantly at their fingertips.
When getting your apparel printed, what is the process that you prefer?
I print all of my apparel with discharge ink on 100% cotton garments. For my garments that aren’t 100% cotton, I use fashion soft ink. Coupled with the soft ink, I also use screens with a high mesh count, which creates the final result of a very nice, soft, and comfortable print/product.
What brands of apparel do you prefer to print on?
For garment blanks, I only use two specific companies as of right now. I print all of my t-shirts, tanks, and some misc. items on American Apparel.
I print my hoodies on eco-fleece Alternative Apparel organic garments.
In the fall, I will also be printing hoodies on American Apparel garments. Printing on these brands of blanks allows me to create a top-notch quality product for the consumer to ultimately purchase at a very affordable price point.
What would a customer expect when ordering a product from you?
When a customer orders a product from me, it’s very straightforward. What you see online is what you get and it will always look better in person. In order to keep my price point down, I don’t offer any sort of freebies or custom packaging.
I just offer exactly what the customer is paying for and I do so at a very affordable rate. Sometimes businesses will factor in the cost of freebies and expensive packaging into their product cost, which some consumers never even want to begin with. They just want exactly what they’re purchasing.
I pride myself on selling a great, unique, and affordable quality product, which seems to be definitely be working so far.
Anyone you want to give a shout out to?
I’d like to give a shout out to MerchNOW. If it weren’t for them, I wouldn’t be where I am right now.
I’d like to shout out my three endorsed bands: Periphery, The Safety Fire, and Corelia. They’ve helped me build up my fan base on social networks and working with them on collaborations is always a successful blast.
I’d like to give a shout out to every designer that I’ve ever worked with. They bring my dreams to life and without that, I’d be nothing.
I’d like to give a shout out to my family and friends. Every one always says this but it’s true. Your family and friends are the ones who always see you evolving through the stages of owning the business. Their support is very well appreciated beyond words.
Lastly, I’d like to give a shout out to every single person who has a bought a product from me in the past. The support means the world and allows me to keep doing what I love while I live within my surreal dream world.
Who are your favorite designers and/or brands?
Hmm, I really enjoy way too many designers to even start naming them. I’ll just skip over that portion, haha.
In terms of brands, I really respect an owner who can hold down a solid theme. Two that come straight to mind are my buddies Greg from Miles to Go and Kyle from Electric Zombie. I had the pleasure of hanging out with Kyle this July. We went to Taco Bell and then bullshitted in Toys r’ Us on our lunch breaks.
Who are your influences?
My list of influences goes on and on as well but to name a few: Albert Einstein, Charles Darwin, Brian Cox, Neil deGrasse Tyson, Bill Nye, Jason Silva, Nikola Tesla, Isaac Newton, Freeman Dyson, Terrence McKenna, CERN laboratories, any person who has ever loved science, the universe as a whole, etc.
I can’t even begin to explain how appreciative I am of life because of the relationship I’ve developed with science. It has taught me an immense amount of priceless knowledge that I will soak in and try to give back to the scientific community via VF. 
Geek Shirts HQ: This has to be my favorite design from Venus Fallen, and is the one that introduced me to the rest of the Venus Fallen Collection
Is there anything else you want to add?
If anybody reads this entire interview, thank you! E-mail me at matt@vfclothing.com if you’d ever like to chat about anything, send me pictures of cats, or ask any questions you may have.
Where is the best place to find your designs and buy some of your shirts? And of course get in contact with you?
If you’d like to get in contact, just e-mail at matt@vfclothing.com – I’m always down to chat.
If you’d like to find my shirts, they are available in one place only as of right now. Visit www.vfclothing.com and welcome aboard!
Anywhere else?
Instagram = venusfallen
Thank you Matt, for an awesome interview, I think you really have given the reader an insight into what Venus Fallen is all about. Don’t forget to check out Venus Fallen’s Facebook page and website.